Building 10 circuit zones, one deadline at a time.

The Formula 1 Crypto Miami Grand Prix needed assistance with building 10 different circuit zones across the Hard Rock Stadium Campus, supporting stadium operations and fan experience staff under tight deadlines. With race weekend momentum coming fast, every day of building was one step closer to delivering the biggest race weekend yet.

Inventory lead, activation host, and race-day mascot.

As a Circuit Crew Lead, I was responsible for managing inventory of many different items — including pillows, umbrellas, and towels — that would be placed across multiple zones according to meticulous layouts, matching the exact requirements proposed by the main event staff.

I also served as an activation coordinator, hosting photo opportunities with the First Place Trophy and giving fans a chance to see it up close. Beyond race weekend, I was responsible for grassroots marketing of the race itself — appearing as a Pit Crew Mascot at multiple Miami Dolphins home games, interacting with fans and letting them try the racing simulator we had on site for up to 2 hours before kickoff.

325.9% demand spike. Zero delays.

Champion product demand increased by 325.9% year-over-year, contributing to $15.46M+ in total team revenue. The launch completed ahead of schedule with zero fulfillment delays, a direct result of early cross-functional alignment and proactive logistics coordination.

The process we built also created a replicable framework for future high-velocity launches, making it easier to respond quickly to future Championship and playoff moments.

The largest NFL charity cycling event in the country.

As an Event Volunteer for the Dolphins Cancer Challenge — the largest NFL charity cycling event in the country — I contributed to the seamless execution of a large-scale outdoor event rooted in community, cause, and coordination.

My primary responsibility centered on managing the inventory and logistics of 1,500 bicycles at the starting point of the 39-mile ride, ensuring every participant's bike was properly accounted for and staged ahead of departure.

Setup, sendoff, and everything in between.

I played an active role in both the setup and breakdown of the event space outside the University of Miami's Watsco Center, supporting the physical transformation of the venue before and after thousands of riders and spectators passed through.

On event day, I served as a front-line volunteer by guiding riders to the start line and sending them off — acting as one of the last human touchpoints before participants embarked on the ride, setting the tone for an energized and organized departure.

This experience sharpened my ability to manage high-volume logistics, work within large volunteer teams, and deliver a polished event experience in service of a meaningful cause.

Seamless same-day fulfillment on the biggest stages.

Every hot market launch window was captured, enabling seamless athlete signing stations, same-day fulfillment, and a fan experience tied directly to real-time sporting moments. The process we refined became a scalable playbook for future high-urgency event rollouts across the calendar.

One of the biggest stages in sports merchandise. No room for error.

Fanatics Fest is one of the year's highest-profile memorabilia events, bringing fans face-to-face with athletes for live signings and exclusive drops. The challenge: building a product infrastructure that could support real-time fan experiences at scale, with athlete schedules, SKU inventory, licensing compliance, and fulfillment all needing to align precisely before the doors opened.

The event also had to capitalize on concurrent sports moments like the NBA All-Star Game, Emirates Cup, and In-Season Tournament, requiring product lines to be built simultaneously across multiple leagues and rosters.

End-to-end product creation for a live, high-stakes event.

I led the full product creation process, building 500+ SKUs for signing memorabilia across NBA and WNBA. I aligned with Events, Licensing, and Fulfillment teams to ensure signable product inventory matched each athlete's schedule window exactly. That meant tracking inscription approvals, coordinating with Graphics on creative direction, and making sure every item was authenticated and ready for the signing table.

I flagged risk early, tracked approvals, and prepped all product copy ahead of launch. When fulfillment or compliance issues surfaced, I was the point of coordination resolving them before they reached the event floor.

Seamless fan experience. Product tied to the moment.

The event delivered seamless athlete signing stations and same-day fulfillment across all product lines. Fans experienced product that was directly connected to real-time sporting moments, a standard that requires precise behind-the-scenes coordination to pull off. The rollout was one of the highest-volume product events of the year on one of the biggest stages in sports memorabilia.

A major arena tech upgrade with a hard season deadline.

Kaseya Center's scoreboard was undergoing a significant technology upgrade ahead of the NBA season, requiring precise coordination across Engineering, IT, and Facilities before any preseason events could take place. With the season start date fixed and non-negotiable, every delay in vendor access, testing, or installation carried real consequences for the fan experience on Opening Night.

The project needed someone to own the timeline, manage vendor logistics, and keep all stakeholders aligned without gaps falling through the cracks between departments.

Owning the timeline from vendor access to test runs.

I scheduled all vendor access windows, managed on-site walkthroughs, and coordinated test runs to ensure the installation progressed on schedule. I logged every update in Smartsheet trackers and ran weekly ops meetings to keep Engineering, IT, and Facilities aligned on outstanding tasks and upcoming milestones.

When scheduling conflicts or delays arose, I worked directly with vendors and internal teams to resolve them quickly, keeping the project on track without escalating issues that could have slowed the process down.

Scoreboard live. Season ready.

The scoreboard upgrade was completed and fully operational before the start of the NBA season. Preseason events ran without disruption, and the project landed on time despite tight interdependencies between vendor schedules and internal team availability. A direct outcome of consistent tracking, clear communication, and proactive coordination from start to finish.

300+ attendees, 10+ panels, and executives from ESPN, Inter Miami, and the HEAT.

The University of Miami's Global Sports Industry Conference is one of the premier student-run sports business events in the country, bringing together executives, athletes, and industry leaders for a full day of panels, networking, and discussion. With 300+ attendees and a packed agenda spanning multiple simultaneous sessions, the event's success depended entirely on behind-the-scenes coordination running flawlessly.

As event logistics lead, I was responsible for making sure every panel started on time, every speaker knew where to be, and every real-time issue was handled before it could disrupt the program.

Run-of-show owner, speaker handler, real-time problem solver.

I built the full run-of-show documents for all panels, handled all speaker communications in the lead-up to the event, and managed real-time logistics adjustments throughout the day. When a speaker was running late or a room needed to be reconfigured, I was the point person making the call and keeping everything moving.

I also collaborated with the marketing team on pre-event promotion and coordinated shared resources across drives and project tools to keep the planning team aligned through multiple planning cycles over two years.

Every panel on time. Exec speakers leaving impressed.

All 10+ panels ran on schedule with strong attendance throughout the day. The event received positive feedback from executive speakers and attendees alike, a direct reflection of the planning, communication, and real-time execution that went into it. I served in this role for two consecutive years, building on the systems and relationships established in year one to make year two even smoother.

Exclusive memorabilia lives and dies by the event behind it.

Fanatics Authentic hosted both private and fan-facing athlete signings to create exclusive memorabilia and deepen brand engagement. These events ranged from intimate private sessions with legends like Dwyane Wade and Jalen Brunson to public meet-and-greets with Paul Pierce, all requiring precision logistics to deliver the kind of fan experience that drives product demand and brand loyalty.

The complexity: every athlete has unique inscription preferences, compliance requirements, and schedule constraints. Every SKU needs to be pre-approved, correctly labeled, and physically ready at the signing table. Any gap in that chain means wasted athlete time, unfulfilled product, and disappointed fans.

SKU creation, logistics, and live event execution.

I managed signing prep and SKU creation for over 10 high-profile athletes, coordinating cross-functionally with Graphics and Player Representation teams to finalize inscription lists and ensure full brand and league compliance. I oversaw logistics for merchandise setup and shipping to ensure smooth on-site execution for every event.

On event day, I supported the floor directly, assisting with athlete coordination, fan interaction management, and real-time fulfillment priorities. When issues came up, I was the person resolving them without disrupting the event experience.

Top-selling lines. Fans and athletes both walking away satisfied.

Wade and Brunson product lines became some of Fanatics' top-selling memorabilia, frequently selling out within months of launch. The Paul Pierce public event delivered strong fan engagement and reinforced Fanatics' reputation for seamless, on-brand athlete experiences. Each signing produced authenticated, inscribed product lines tied to key athlete milestones, building lasting brand trust on both sides.

Driving attendance across three sports in a competitive market.

The University of Miami Athletics department needed to boost ticket sales and strengthen fan outreach across football, basketball, and baseball over multiple seasons. With a mix of high-demand and lower-visibility games on the schedule, the team needed consistent, personalized outreach to convert cold leads into paying fans and build long-term attendance habits.

Two full seasons of outbound sales across 100+ games.

I worked in outbound ticket sales for two full seasons, supporting over 100 games across all three sports. I made hundreds of calls and sent targeted emails to prospective buyers, promoted single-game and group packages, and provided personalized support to convert interest into sales.

I used Paciolan to track all outreach activity, manage customer notes, and report on follow-ups and conversion status, keeping my pipeline organized and my approach data-informed. The role built real fluency in handling objections, working from scripts, and closing cold leads at volume.

Attendance driven. Sales skills sharpened.

Contributed to attendance goals across key home games and special promotions, helping the department hit seasonal sales targets. Built strong foundational skills in outbound sales, customer relationship management, and the live sports revenue ecosystem, experience that directly informs how I think about fan engagement and revenue strategy today.

No system. No visibility. A sprawling arena to maintain.

The Miami HEAT lacked a formalized workflow to track and prioritize offseason arena maintenance and renovations. With Kaseya Center requiring constant upkeep across multiple departments including Ops, IT, Security, and Facilities, tasks were tracked informally through emails and spreadsheets that didn't talk to each other. Important work was falling through the cracks, follow-ups were manual and inconsistent, and leadership had no clear view of what was done, in progress, or overdue.

Built the system from scratch in Smartsheet.

I designed and built a Smartsheet-based system for project intake, prioritization, and automated monthly reminders. The system included a centralized approval form that standardized how departments submitted new maintenance requests, a prioritization dashboard that surfaced high-impact work, and calendar-based automations that eliminated manual follow-up emails entirely.

I worked directly with stakeholders across Ops, IT, Security, and Facilities to configure the system around their actual workflows, then trained the team on how to use it consistently. The result was a single source of truth for all active and upcoming arena maintenance work.

40% reduction in manual follow-ups. Adopted for year-end reviews.

The system reduced manual follow-up volume by 40% through automated reminders and logic-based alerts. It was used in department-wide end-of-year reviews to report on maintenance completion rates and project outcomes, a sign that it had become genuinely embedded in how the team operated, not just a tool that sat unused after launch.

A premium bar launch with a hard deadline: Opening Night.

The Miami HEAT launched a new premium bar experience inside Kaseya Center that had to be fully operational before the NBA All-Star Break, a high-visibility moment with no room for a soft launch. The renovation involved multiple vendors, signage installs, branding touchpoints, and coordination between construction, Guest Services, and senior leadership, all moving at once with a fixed endpoint.

With premium hospitality as a key part of the fan experience, the bar had to open on time, on-brand, and fully stocked. A delay or incomplete install would have been visible to thousands of guests and executives.

Timeline tracker, vendor coordinator, progress reporter.

I used Smartsheet checklists to track every milestone in the renovation, from vendor scheduling and walkthroughs to signage installs and final branding touchpoints. I conducted regular on-site walkthroughs to verify completion status and flag anything off-track before it became a problem. I reported progress weekly to senior leadership and Guest Services, keeping decision-makers informed without creating noise.

Bodega Bar open on time. Guest experience delivered.

The bar opened fully operational by the NBA All-Star Break, enhancing the premium guest experience exactly as planned. On-time completion was a direct result of disciplined tracking, proactive vendor coordination, and consistent communication with stakeholders throughout the project.

Covering South Florida sports on a national stage.

As a contributor for Sports Illustrated's FanNation vertical, I covered University of Miami football and basketball, writing features, game recaps, and athlete spotlights that reached national audiences interested in South Florida athletics. FanNation operates as one of the most widely read college sports platforms in the country, which meant every piece had to meet a high editorial standard and be delivered on tight deadlines.

Reporter, researcher, and deadline writer.

I researched, drafted, and published articles independently, moving from story identification to final publication under deadline. My coverage included game recaps requiring quick turnarounds after final whistles, feature pieces requiring deeper research and sourcing, and athlete spotlights profiling players and their impact on the program.

Working with Tempest CMS, I handled formatting, SEO optimization, and image sourcing for each piece, taking ownership of the full production process from start to publish.

Thousands of readers. Lasting credibility.

My articles reached thousands of readers and contributed to consistent national coverage of Miami athletics. The experience sharpened my ability to communicate clearly under pressure, synthesize information quickly, and produce polished written work that meets publication standards, skills that translate directly into how I communicate across every professional context today.

Refreshing a stale digital presence across multiple departments.

UM Student Affairs needed to modernize their digital presence and drive real engagement across departments including wellness, housing, and student organizations. The existing content strategy lacked consistency, visual cohesion, and a clear approach to reaching students where they actually spent their time online.

With multiple departments under one umbrella, the challenge was building a content operation that felt unified in voice and quality while remaining relevant to each audience's specific interests and needs.

Content creator, scheduler, and campaign collaborator.

I created and scheduled social media content calendars, collaborated on campaigns across departments, filmed and edited reels, and optimized captions and hashtags for engagement. I used Canva for design, Sprout Social for scheduling and performance tracking, and Wrike to coordinate content approvals and deadlines across the team.

Over two years, I contributed to a consistent, evolving content strategy that grew the department's digital footprint and drove students toward in-person events and campus resources they might not have discovered otherwise.

Higher follower counts. Stronger event turnout.

Helped increase follower counts and engagement rates across main wellness channels. Content contributed to strong in-person event turnout and boosted digital awareness of student resources. The work also built a content infrastructure that ran more efficiently, with clearer approval processes, better scheduling consistency, and data-informed adjustments to what was resonating with students.

A newsletter students would actually read.

UM Student Affairs wanted to launch a modernized monthly newsletter distributable via email and hosted on the web, one that looked polished, felt on-brand, and actually drove engagement with campus resources and events. Previous attempts lacked visual consistency and weren't generating the open or click-through rates the department needed.

Designer, coder, copywriter, and coordinator.

I designed and coded HTML newsletters from scratch using internal CMS tools, embedding media, event announcements, wellness tips, and department spotlights into each send. I drafted copy for each section, maintained brand consistency across layouts, and tracked open rates to inform future iterations.

The production process involved coordinating feedback rounds across multiple stakeholders using Wrike, keeping revisions organized and sends on schedule each month without last-minute scrambles.

Improved rates. A widely shared monthly staple.

The newsletter saw improved click-through and open rates versus the previous format. It became a widely shared monthly resource among students and staff. The production workflow I built also made each subsequent issue faster and less labor-intensive to produce. View Example Newsletter →

Driving ticket sales through smarter email marketing.

UM Athletics wanted to drive ticket sales, fan engagement, and awareness across football, basketball, and Olympic sports through targeted email campaigns. The challenge was moving beyond batch-and-blast sends to a more segmented, data-driven approach that spoke to different audiences differently.

Building, segmenting, and optimizing campaigns in Eloqua.

I executed email marketing campaigns end-to-end using Oracle Eloqua. I built audience segments by sport and fan type, optimized subject lines for open rate performance, designed email layouts with supporting graphics, and tracked delivery and engagement metrics to continuously refine the strategy.

Each campaign was informed by previous performance data, allowing me to make iterative improvements to targeting, timing, and content that compounded over the season.

Higher engagement. Revenue from targeted promotions.

Improved engagement rates and generated measurable ROI through targeted ticket promotions. Provided campaign performance insights to sales leadership to inform future strategy and budget decisions, establishing a more evidence-based approach to fan outreach across the athletics program.

New users needed a clearer path to value.

NetKlik needed an engaging onboarding video to help new users understand how to enhance their marketing visibility after signing up for the platform. Without a clear walkthrough, new sign-ups were struggling to find value quickly, resulting in early drop-off and low first-week engagement.

Scripted, produced, and delivered end-to-end.

I scripted and edited a walkthrough-style explainer video using Canva and ScreenFlow for motion graphics, voiceover, and brand-consistent visuals. I collaborated with the product and marketing teams throughout the process to ensure every step of the walkthrough matched the actual product experience and reflected the brand accurately.

The result was a polished, professional video that could be embedded directly in the onboarding flow and serve as a first impression for every new user.

Measurable lift in first-week engagement.

The video was embedded in the onboarding flow and drove a noticeable increase in first-week engagement metrics among new sign-ups. Watch the Video →

Untapped game-day revenue hiding in plain sight.

The Miami HEAT sought new strategies to improve internal season ticket utilization and unlock untapped game-day revenue across departments. A significant number of internal season tickets were going unused each game, representing a real revenue gap that, if closed, could have meaningful financial impact across the season.

Process mapper, gap analyst, and proposal co-lead.

As one of 8 cross-functional interns, I helped product manage internal vendor and ticket workflows. We analyzed how CRM systems, Monday.com, Excel, and Microsoft Teams were being used to distribute and track inventory, identifying where tickets were falling through the cracks.

I co-led efforts to map process gaps, identify systemic inefficiencies, and construct two formal proposals focused on increasing utilization and optimizing internal system flows. Each proposal included specific system enhancements and accountability mechanisms backed by data.

$12M in projected revenue. Exec-level presentation.

Our project proposed system enhancements projected to help unlock up to $12M in additional game-day revenue. Final proposals were presented directly to executive stakeholders for strategic consideration, a meaningful outcome for an intern team operating with real data on a real business problem.

Project updates scattered. Leadership visibility low.

The Miami HEAT's internal project management team needed a structured way to communicate project updates across their intranet site. Updates were being shared inconsistently across emails and one-off documents, making it hard for leadership to get a clear picture of what was happening across departments and where projects stood.

Built the internal site from structure to launch.

I created a SharePoint-style internal website to house key project updates, team timelines, SOPs, and success stories. I organized content by department, built a visual dashboard using Canva and Smartsheet assets, and designed the information architecture so any stakeholder could quickly find what they needed.

I also developed a consistent content template so future updates could be added easily without rebuilding the layout each time.

Leadership visibility up. End-of-year reviews powered by the site.

Improved visibility for leadership, increased cross-departmental transparency, and the site was formally adopted for end-of-year project reporting, one of the clearest signals that a tool has actually become embedded in how an organization works.

10+ departments, no consistent way to request work.

The Miami HEAT needed a scalable and consistent method for departments to propose, evaluate, and prioritize internal projects, especially during the busy offseason. Without a standard process, requests came in through email, informal conversations, and one-off spreadsheets. High-impact work competed with low-priority asks for the same resources, and leadership had no reliable way to evaluate feasibility or scheduling.

Designed the system, built the logic, trained the team.

I built a custom Smartsheet intake form and dashboard that allowed any department to submit new projects with standardized fields covering scope, timeline, cost, and business impact. I designed automated logic to score each incoming request based on urgency, need, and resource requirements, surfacing the highest-priority work without manual review for every submission.

I worked with stakeholders across departments to fine-tune the system around real use cases, then ensured cross-functional transparency so everyone could see where their requests stood.

Standardized intake. Smarter prioritization.

Standardized how 10+ departments submitted requests, significantly reducing ad-hoc asks and approval confusion. The system was used in leadership reviews to evaluate project feasibility and scheduling, making it easier to have data-backed conversations about what to prioritize and when.

Partnership inventory was hard to find and harder to sell from.

The HEAT sponsorship team needed a streamlined way to present all available inventory and branding opportunities to internal stakeholders and potential partners. Assets were scattered across documents and drives, making it time-consuming to prepare for partner pitches and easy to miss available opportunities.

Built the internal hub from scratch.

I created a web-based internal sponsorship hub using Canva, SharePoint, and branded visuals. The site organized assets by category including LED boards, activations, and courtside placements, with mockups, downloadable specs, and clear visual presentation for each.

I worked closely with the Partnership Marketing team to ensure accuracy and brand alignment throughout, building something that sales and marketing could actually rely on during live pitch preparation.

A go-to resource used in every pitch.

The site became the go-to resource for partnership planning, simplifying asset access for both sales and marketing and reducing the prep time needed for partner pitches. It received positive feedback for clarity and visual polish, and was actively used in pitch preparation across the sponsorship team.

High-volume accounts, zero margin for error.

Southern Glazer's Wine & Spirits, Zillow, and LIV Golf were running active branded merchandise programs through Team SCG. Each account required precise coordination across suppliers, creative teams, and client contacts to keep orders moving from quote to delivery without falling through the cracks.

With 30+ active orders running simultaneously, the workflow demanded structure, consistent follow-through, and someone who could hold multiple moving parts together across accounts at the same time.

Owned the order lifecycle from first quote to final delivery.

I built and managed 30+ weekly sales orders, work orders, and client-facing presentations through CommonSKU and Syncore. I served as the connective layer between suppliers, graphics, customer success, and client contacts, tracking timelines, aligning deliverables, and communicating status proactively at every stage.

My focus was on making sure nothing slipped. That meant coordinating supplier quotes, flagging timeline risks early, aligning internal creative with client expectations, and troubleshooting issues before they became fulfillment delays. Every active account had a moving set of variables and my job was to keep all of them in view.

$70K+ in billed invoices. On-time delivery across major accounts.

My work supported $70K+ in billed invoices across key client accounts, contributing to accurate, on-time product delivery and seamless campaign execution for some of the agency's highest-profile clients. The order management process I maintained helped streamline supplier communication and improve turnaround time across all active accounts.

$10M+ in inventory with no room for data gaps.

Team SCG's fulfillment operation was managing over $10M in branded merchandise inventory across active client accounts. Accurate pallet-level stock visibility was critical to ensuring orders moved through production and distribution without errors or delays.

Discrepancies between physical inventory and system records were creating operational friction that slowed fulfillment and risked client delivery timelines. The warehouse management system needed to reflect reality, not just what was last entered.

Brought the WMS data in line with what was actually on the shelf.

I worked closely with the operations team to organize pallet-level inventory in Clear Spider, validating stock counts across hundreds of SKUs and reconciling discrepancies between system records and on-hand inventory. My focus was on making sure the fulfillment team always had a reliable, real-time picture of what was actually available.

This included organizing pallet and location data, validating quantity counts, updating warehouse management system records, and supporting smoother handoff between warehouse and client order workflows. Every discrepancy I caught was one fewer delay downstream.

Cleaner data. Faster fulfillment. Fewer surprises.

By ensuring WMS data matched real-time stock levels across all SKUs and $10M+ in active inventory, this work reduced operational friction and helped fulfillment teams execute client orders with greater confidence. The improved data accuracy created a more reliable foundation for order decisions and reduced the last-minute scrambles that come with inventory blind spots.

Clients needed more than a product list. They needed a vision.

Team SCG clients across HR, gifting, and branded events programs needed tailored merchandise proposals that could do more than list products. They needed to communicate a complete program vision. A generic deck wouldn't move a decision-maker. These proposals had to combine curated product strategy, polished mockups, and program-specific storytelling to earn buy-in.

The challenge was translating a client's business goals into something they could actually see and say yes to, all while coordinating product research, pricing, and visual design at the same time.

Turned business goals into proposals clients said yes to.

I developed client-facing presentation decks in Canva that combined curated product recommendations, custom mockups, pricing structure, and branded visual concepts tailored to each program. Whether the initiative was employee onboarding kits, executive gifts, or branded event activations, I translated client goals into a compelling visual and strategic case.

Each deck required product research, supplier coordination, and design execution working in parallel. I owned the full process from brief to delivery, ensuring every proposal felt like it was built specifically for that client and their goals.

One deck closed a $100,000 contract.

One of these presentations directly contributed to securing a $100,000 client contract, demonstrating that strategic proposal development and client-focused storytelling can have direct, measurable commercial impact. The work reinforced that how you present an idea is just as important as the idea itself.